Third guest episode of Slow & Steady — A Podcast by ARTILLERY.
In this episode, Jake and John sit down with Brittany Downey — marketing coach, copywriter, and host of the Do Less Marketing podcast — to talk about why most small businesses are doing too much marketing, not too little, and what to do about it.
Brittany has worked with small businesses, nonprofits, and lean marketing teams for years, helping them cut through the noise and focus on what actually fits. She's also been part of over 150 website projects with the ARTILLERY team, so this conversation is personal.
She walks through her "Three Ps of Minimalist Marketing" framework, explains the marketing wobble that traps so many businesses, and makes a case for treating your marketing strategy like a closet that needs a good cleanout.
This episode is for any business owner or marketing lead who feels overwhelmed by all the things they think they should be doing — and is ready to figure out what actually deserves their time.
In this episode:
* Why every organization — small nonprofits to large companies — hits the same marketing wall
* The Three Ps of Minimalist Marketing: Positioning, Presence, and Pathways
* What causes the "marketing wobble" and how to find your base pace
* Why your website needs to feel as human as your storefront
* How to use AI to sharpen your thinking without outsourcing it
* The marketing closet cleanout: getting everything out on the table to see what actually fits
* Why having someone else interview your clients reveals things you'd never hear yourself
* Marketing should be fun — and what happens when you find the version that fits you
About Brittany
Brittany Downey is a marketing coach, writer, and host of the Do Less Marketing podcast. She helps small businesses and nonprofits focus on what works for them — not what everyone else says they should be doing. Her background spans nonprofit marketing, agency work, and hands-on consulting with lean teams.
Brittany's website: https://downeystrategy.com/
Do Less Marketing podcast: https://podcasts.apple.com/us/podcast/do-less-marketing/id1806109083
Brittany on LinkedIn: https://www.linkedin.com/in/brittany-downey
Artillery Links
Podcast page: https://artillerymedia.com/podcast/
Contact us: https://artillerymedia.com/contact/
Instagram: https://www.instagram.com/artillery_media/?hl=en
Jake on X: https://x.com/jakekramer15?lang=en
Facebook: https://www.facebook.com/artillerymedia
