Ever wondered how massive brands get everyone talking about them before they even launch?
Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking.
We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event.
We chat about:
🎙️The pitch strategy for landing high-profile guests (and how to bypass "no")
🎙️The exact timeline you should use to tease upcoming releases without losing audience interest
🎙️Creative ways to get media attention even if you don’t have a massive following yet
You’ll hear:
0:00 - The Secret to Getting Big Brands into Kardashian Hands
2:00 - Milking the Moment: What to Do After Going Viral
3:02 - The 12-Month Hype Engine Behind a Massive Launch
7:58 - What All Podcasters Should Do BEFORE Their Next Release
10:32 - The News Hook Strategy. How to Get Media Attention Without a Following
13:01 - The #1 Mistake Creators Make with AI Pitching
16:15 - Guerilla PR Tactics: Pizza Boxes, Cakes, and Easter Eggs
17:26 - The Goldilocks Window: The Golden Rule for Teasing Content
21:18 - The Call Her Daddy Easter Egg Strategy
23:36 - The 4-Week Playbook for Launching a Brand New Show
28:59 - Turning 24-Hour Stories into Evergreen Content
35:14 - Host Dinners & "Anti-Competitive" Networking Events
47:33 - Why 90% of Podcasts Die After Episode 10 (And How to Avoid It)
You can connect with Jessy on instagram @jessymarshall (https://www.instagram.com/jessymarshall/?hl=en) and Hive @hq.hive (https://www.instagram.com/hq.hive/?hl=en)
🧩 Discover Your Human Design: Want to know if you're built to create non-stop projects? Take the free test – [Link Here]
If you’re ready to take action from this episode - Download the Debrief here -
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
