Meta is spending billions to catch up in the AI race, betting that its latest model, Muse Spark, can help close the gap with its biggest rivals. But the company’s aggressive AI investments, ranging from advertising tools to its latest AI-powered smart glasses, are coming at a cost: Meta’s profits fell 14% in the second quarter, as spending surged alongside hefty legal penalties.
In this episode of Next to Lead, Fortune’s C-suite and Leadership Editor Ruth Umoh sits down with Nicola Mendelsohn, Meta’s Head of Global Business Group, in Cannes to discuss the company’s AI ambitions, the creator economy, and Meta’s push towards AI supremacy.
Chapters:
00:00 Introduction
01:08 Ad
01:38 How AI is Shifting All Business
03:02 Meta’s AI Ad Stack Advantage
04:26: Meta’s Creative Workplace Launch
04:53 Meeting Customers Through Messaging, Business Agents
06:43 Meta’s Customers Key Pain Points
07:20: Case Study: Car Rentals in Brazil
07:54 Is Meta Taking Too Much Control?
09:07 Estée Lauder Experiment
10:44 Kylie Jenner x Meta Glasses
12:04 Creators, Community, Commerce
13:40 AI Hype, Responsibility
14:48 Future of Creators, Agents
16:28 Looking Ahead for Nicola
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