In 2024, Liddy Romero faced a pivotal fork in the road. After 16 years as the founder and CEO of a national non-profit social enterprise and 22 years with her partner, she navigated a divorce, walked away from her executive role, and stepped into an entirely new chapter of reinvention.
In this episode of 13 Minutes, Dr. Baruch "B" HaLevi sits down with Liddy Romero, founder of Romero Cookies. Together, they explore failing forward as an entrepreneur, rising from personal shatterings like a phoenix, reclaiming identity and South Texas roots, and shifting from corporate hustle to deep spiritual surrender.
In this episode, we explore: • Failing Forward & Building Resilience: How years of entrepreneurial trial and error inoculated Liddy against self-doubt during life's hardest shatterings. • Rebuilding From the Ashes: The multi-generational history behind "El Fenix" bakery and how Liddy drew on four generations of family roots to reinvent herself. • Shifting From Hustle to Feminine Nurturing: Transitioning out of high-stakes corporate leadership into home presence, emotional balance, and authentic alignment. • Navigating Divorce & Solo Parenting: Attuning to teenagers with grace while laying solid emotional foundations during seasons of massive transition. • Surrendering Control & Reconnecting with God: Reclaiming a grounded spiritual life to navigate uncertainty with peace instead of constant worry.
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