Jo Hooper built exactly the career she was supposed to want. Head of Communications by thirty, a decade of hard work behind her, every box ticked, and then, at thirty-one, two breakdowns in eighteen months that she couldn't ignore her way past. This episode is about what it takes to actually stop.
Sofia and Jo dig into the structural belief that equates hard work with virtue, what the corporate reward system teaches us about our own worth, and what it looks like to build something on entirely different terms.
Key Takeaways
Why burnout is a decision and how to make a different one
How society rewards the behaviours that destroy us, and how to stop being complicit
What walking away from a dream job actually feels like, and what comes after
Why "work harder than a man" is still the unspoken rule for women in creative industries
How to build a creative practice that doesn't steal your life
Jo Hooper is a YOLO business coach, bluntly but lovingly giving you the work wake-up call no one else is going to give you: why are you working so bloody hard if you have no time to enjoy it? After losing a parent at 16 and having two breakdowns in corporate by 31, she's on a mission to stop you wasting your life working all the time.
Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.
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