If you’ve spent any time researching how to market a private practice, you’ve probably heard the advice: “You need to niche down.” But finding your niche doesn’t have to mean choosing one diagnosis, one hyper-specific type of client, or committing to the same specialty forever.
In this episode, Amber breaks down what a niche actually is, why it can make marketing your practice easier, and why therapists often make the process more complicated than it needs to be. She also explores the difference between a niche and an ideal client—and why your niche is allowed to evolve as you do.
If you’re struggling to figure out exactly who you want to serve or worried that choosing a niche will limit your practice, this episode will help you find clarity without putting yourself into a box.
Listeners will learn:
- Why having a niche can make your private practice easier to market
- Why your niche doesn’t have to be based on a diagnosis
- How to identify patterns in the clients and concerns you most enjoy working with
- The difference between your niche and your ideal client
- Why choosing a niche doesn’t mean turning away everyone outside of it
- How to tell when you have a marketing problem versus a clarity problem
- When you may not need to niche down any further
Still trying to figure out your niche?
DM Amber on Instagram @privatepracticeunlocked with the word NICHE and share what types of clients you love working with—she’ll help you think through where your niche might be hiding.
Let’s build the practice — and life — you deserve.
Love the podcast? Go deeper with Private Practice Unlocked: What Grad School Doesn't Teach You.
This practical, no-fluff guide walks therapists through the parts of private practice that grad school often leaves out—from building your business foundation and managing your money to finding clients, creating systems, protecting your practice, and growing beyond the therapy room.
Whether you're dreaming about opening a private practice, just getting started, or trying to make your existing practice run a little more smoothly, this book was designed to help you build a practice that actually works for you.
Get your copy of Private Practice Unlocked: What Grad School Doesn't Teach You on Amazon on September 1!
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