Virality is often treated as the ultimate goal in music marketing. But what if it’s one of the least reliable ways to build a lasting career? In this episode, I explore the psychology and neuroscience behind viral success, why exposure rarely translates into fandom, and how emotional depth creates the kind of listener relationships that stay around long-term.


🎧 For questions or comments, reach out to me at jayson@listenpath.com.
 📝 The full transcript of this episode is available at listenpath.com.

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