Many music artists are being told that running Meta ads directly to Spotify is the fastest way to grow their audience. In this episode, I explore why the strategy often creates the illusion of growth rather than genuine audience development, what music psychology reveals about emotional context and listener behaviour, and why renting streams is fundamentally different from building lasting listener relationships.
🎧 For questions or comments, reach out to me at jayson@listenpath.com. 📝 The full transcript of this episode is available at listenpath.com.
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