Episode 244: How does a 158-year-old lawn & gardening company convince consumers to buy more outside of spring? Today, Ann is joined by Nate Baxter, President and CEO of ScottsMiracle-Gro, to discuss his ambition to “push the edges of the season” and transform the lawn-care giant into a lifestyle brand. We also dig into the company’s efforts to reach a younger generation of consumers, how new media talent is reshaping its marketing strategy and why acquisitions will play a bigger role in ScottsMiracle-Gro’s next chapter.
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