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In this episode of Found in AI, Cassie Clark welcomes back Tommy Landry, founder of Return On Now and author of The Signal and the Source, for a conversation about the connection between AI governance and AI search visibility.
Internally, companies are connecting AI to CRMs, reporting systems, content workflows, sales data, and other sources of business information. Externally, AI systems are interpreting websites, third-party platforms, brand messaging, reviews, documents, and other signals to understand what a company is and what it does. And when those signals are incomplete, outdated, inconsistent, or just plain wrong, AI can still produce a very confident answer.
Cassie and Tommy discuss why companies need human checkpoints around AI-powered workflows, who should be responsible for those checkpoints, and why AI governance can't simply be handed to one department.
They also explore what this means for GEO and AI search visibility, including why brands need to think beyond citations and start paying closer attention to how they're actually represented inside AI-generated answers.
In this episode:
- How internal AI governance connects to external AI visibility
- What happens when AI is working with inaccurate or outdated company data
- Why inconsistent messaging across sales, marketing, and other departments can become an AI visibility problem
- Where humans need to remain in the loop
- Who should be responsible for reviewing AI-generated outputs
- Why AI governance requires subject matter expertise
- How automated content workflows can create brand and messaging problems
- Why AI search visibility is about more than tracking citations
- What it means to measure your brand's AI representation
- Why accurate positioning matters before a customer ever reaches your website
- How third-party signals can shape what AI systems understand about your company
- Why AI governance is becoming a cross-functional business problem
Tommy also shares the thinking behind his new book, The Signal and the Source, and his framework for managing AI across both internal workflows and external visibility. Find it on Amazon.
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Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.
Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.
Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.
Register for free: https://cassieclarkmarketing.com/ai-search-training/
