OpenAI Is Turning ChatGPT Ads Into Conversations

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OpenAI is testing a new kind of ChatGPT ad that doesn't just send users to a landing page. It starts a conversation.

In this Found in AI news update, Cassie Clark breaks down OpenAI's new Sponsored Agents, Google's latest agentic commerce tools, and a new publisher licensing program that raises some interesting questions about how much Google can actually measure inside AI search.

You'll learn:

• How OpenAI's Sponsored Agents could change the traditional ad-to-website journey
• Why ChatGPT ads point toward a much bigger shift in agent-mediated commerce
• How Google is bringing Business Agents and more AI shopping capabilities into the customer journey
• Why Google's new AI share-of-voice reporting for retailers is worth watching
• How Google's pay-per-value publisher program complicates the conversation around AI search measurement
• Why marketers need to think beyond AI visibility and start preparing for agent readiness

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Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.

Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.

Register for free: https://cassieclarkmarketing.com/ai-search-training/