Oura’s smart ring dominance is about to go public as the company rakes in $1.21 billion in revenue and 3.5 million sold rings — but the ring game is heating up with rivals like Circular and RingConn adding tap-to-pay and vibration alerts, while Ultrahuman’s $70M funding push aims to run AI and games directly on rings, forcing patent redesigns. The once-quiet health tracker is now racing toward mini-smartphone territory — and everyone’s watching how Oura defends its crown.
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