Apple’s iPhone lineup is shifting gears this year, skipping the usual spring base model drop in favor of launching high-end Pro models first — a bold move to boost year-round sales and fuel hype for premium devices. With rising component costs, the tech world is embracing “premiumization,” pushing pricier phones like Apple’s rumored $2,000 foldable into the spotlight while sidelining budget options. To ease the financial strain, Apple’s rolling out financing and leasing, turning upgrades into ongoing services. As manufacturing gets costlier, cheap smartphones may be fading, leaving consumers to turn to used and refurbished phones — a growing market offering both savings and sustainability.

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