Google’s AI Overviews are exploding — now powering over 43% of searches, up from 15% in just one year — turning search into a direct Q&A experience and reshaping how users engage with information. People are asking longer, conversational questions and spending more time on Google, with AI Mode usage surging. Publishers are sounding the alarm, seeing plummeting traffic as AI answers often skip clicks to their sites. Some are pushing back with paywalls for AI crawlers. While AI citations are rising, actual click-throughs remain low — except for a promising uptick in ChatGPT desktop referrals, hinting users still crave original sources when given the chance.

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