Enigma, a bold new startup co-founded by Microsoft’s youngest hire and a top Israeli cybersecurity vet, is reimagining robot control by focusing on how humans naturally interact with machines—not just what robots can do. With $70M in funding, they’re launching a massive online experiment letting anyone play with 100 custom-built AI robots that can paint, swordfight, or mix chemicals. Designed from scratch, these bots are being trained through real-world user behavior to create intuitive, “turn-the-volume-knob” simple interfaces. Backed by Index Ventures, Enigma’s outsider approach prioritizes user experience over technical specs, aiming to unlock next-gen AI for robotics across healthcare, logistics, and entertainment—all while keeping their ultimate applications under wraps.
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