Toy Story 5 didn’t just break box office records—it turbocharged Disney’s entire business. The film alone hit $1 billion globally, fueling surging streaming views, record merchandise sales, and a major uptick in theme park visits—all in one quarter. Disney+ saw over 60 million hours of Toy Story reruns, pushing the franchise’s total watch time to 2 billion. Streaming revenue exploded, with Disney+ and Hulu generating $712 million in operating income—more than double last year—and merchandise soared to $1.1 billion, its strongest growth in five years. Disney’s CEO is betting big on integrated storytelling: starting in 2027, consumer products will be housed under entertainment studios to sync merch with movies from day one. Revenue jumped 7% to $25.2 billion, EPS beat expectations, and streaming finally turned profitable. But not all areas lit up—ESPN’s sports income fell 17%, and some live-action films missed targets. This quarter may signal a real turning point—or just a flash in the pan.
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