Alex Cooper, the powerhouse behind Call Her Daddy and Unwell Network, has been at the center of a scorching influencer feud thats dominated headlines this week. On April 13, she dropped a fiery TikTok video directly calling out former signee Alix Earle for passive-aggressive reposts and likes, including one likening Cooper to an ambulance chaser and grim reaper over her podcasts traumatic celeb tales, according to E News and TMZ reports. Cooper demanded Earle get specific and speak up herself, no NDA holding her back, tagging her account with zero chill. Earle fired back in comments with Okay on it, leaving the internet buzzing for her full clapback, as Business Insider detailed the beefs roots in Earles 2023 Hot Mess podcast deal gone sour by 2025 amid claims of a toxic, controlling Unwell environment per ET sources.

The drama escalated fast: By April 15, Cooper dragged Barstool alum Brianna Chickenfry LaPaglia into it, sharing private DMs after Chickenfry labeled her a mean girl on TikTok, with People magazine covering Coopers rebuttal and Dave Portnoy picking sides in her favor, as noted on Viva La Stool YouTube. This public spat underscores Coopers tough businesswoman rep versus mean girl jabs, potentially reshaping her biographical arc as a media mogul unafraid of messy breakups. No major public appearances or fresh business moves popped in the last few days, but her Coachella YouTube special interviewing Karol G backstage during the April 17-19 weekend highlights her festival clout, per official Coachella channels.

Social media lit up with mentions, from TikTok wars dissected on Kate and Friends April 16 episode to broader pod recaps on E News tying it to Coachella chaos. No confirmed headlines in the past 24 hours, but this feud could linger as a pivotal chapter in her empire-building story.

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