Alex Cooper, the powerhouse behind Call Her Daddy, has been at the center of swirling drama and workplace scrutiny over the past week. Observer reports that former employees of her production company Unwell accused Cooper and husband Matt Kaplan of fostering a hostile work environment, with claims of yelling, frequent staff threats to quit, rapid executive turnover, and even crying in the office. Wonderwall echoes this, highlighting Kaplan specifically for berating staff amid the escalating Alix Earle feud.

That feud exploded publicly around April 9 when TikToker TheBravoMom slammed Cooper for profiting off vulnerable women, likening her to the Grim Reaper. Alix Earle reposted it, prompting Cooper to fire back on TikTok April 13, daring Earle to get specific. Earle teased a response with a cheeky comment but has stayed coy, posting indirect nods like a Coachella wake-up vid on April 15. The Post Athens details the backstory: their fallout simmered since Earles Hot Mess podcast was dropped by Unwell in February 2025, fueled by Earle liking Sofia Franklyns memoir announcement and a rumored Carl Jr.s ad snub. Dave Portnoy and Brianna Chickenfry jumped in, with Chickenfry dubbing Cooper the mean girl final boss on her April 19 podcast.

On a lighter note, Fox News covered Cooper pushing back against TikToks prudish dating rules, advising fans to kiss and even sleep with dates on night one if it feels right. YouTube breakdowns from Do We Know Them? and others speculate its no PR stunt, though they share a PR rep, weighting this as a biographical flashpoint for her unfiltered brand amid the chaos.

No major headlines in the past 24 hours, but this feud and allegations could define her empire long-term.

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