Series 3 has asked how can we cut through with humanity in the age of AI and today we bring a lens from behavioural science expert Si Elliott.
His book Customer Experience Thinking is a must read for everyone wanting to navigate and build deeper commercial relationships.
In this episode we discuss:
Behavioral Science in Marketing: How emotional decision-making is needed to drive both commercial and business marketing , requiring empathy alongside technology adoption.
AI and Automation Ethics: Are we at risk of two-tier service models; the role of humans for high-empathy tasks and mitigating AI bias
Customer Experience Innovation: Si shared insight form St. Louis Soccer Club’s tech-enabled stadium which blends digital tools and personal service for seamless fan engagement
Cross-Functional Collaboration: Silos in many business are the block for aligned strategies and sustainable growth - how can we use a human lens to cut through them?
Leadership and Human Skills: Empathy, listening, and communication are crucial to maintain human connection - regardless of AI
Young people and future work: Si shares how he works with building young people’s confidence and critical thinking. Setting them up for the future.
Podden och tillhörande omslagsbild på den här sidan tillhör
Spinning Red. Innehållet i podden är skapat av Spinning Red och inte av,
eller tillsammans med, Poddtoppen.
