Bec Wilson is a beauty PR expert and the founder of Eleven Consultancy, a brand building company based in New York specialising in strategic PR communications and events. With nearly 20 years in the industry spanning Sydney, London, and New York, she has launched and shaped some of beauty's most iconic brands — including Charlotte Tilbury, Victoria Beckham Beauty, Glossier, and Ariana Grande's REM Beauty.
In this episode, Bec takes us back to the early days of Charlotte Tilbury when the eyeshadow quads were still in plastic lab containers and the founding team could fit around one table. She shares the lessons from Charlotte that still guide her today, what it was really like launching Victoria Beckham Beauty in the US, how beauty PR has fundamentally evolved over the past decade, and why she finally stepped out from behind the scenes to launch her own consultancy after years of building other people's brands.
From the power of delusional self-belief to why hard work and self-advocacy still matter — this is an insider's look at what it actually takes to build beauty brands that break through.
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