90% of TileCloud customers buy a $15 sample before they buy tiles. Product seeding still works. Most brands just judge it on social coverage and kill it when the posts are thin.
This Playbook is anchored by Taryn Williams, founder of #gifted, which runs product gifting between 11,000 creators and 5,000 brands. She argues the real return is the dinner party conversation you never see.
In this playbook, we cover three things ecommerce operators need to know about turning product seeding into word of mouth:
Choose who gets product by the moment it's built for, not by follower count
Remove the real barrier to trial, because a sample doesn't have to be free
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