What can wine learn from Web3, gaming, and digital culture? In this episode, entrepreneur, investor, and wine lover Max Kantelia joins me to explore how blockchain, multisensory experiences, and new forms of community are reshaping heritage industries like wine.
We discuss:
Why blockchain is more than crypto speculation
How luxury brands are experimenting with hybrid physical-digital experiences
What gaming platforms like Minecraft and Roblox teach us about community building
The new meaning of trust in a world of verification and transparency
What “real utility” looks like for wine and luxury brands
The risks of bandwagon adoption — and the rewards of long-term cultural thinking
Wine has always been about culture, connection, and identity. But as the next generation grows up in immersive digital spaces, the question isn’t whether wine should adapt — it’s how.
Podden och tillhörande omslagsbild på den här sidan tillhör
Wine Culture Lab. Innehållet i podden är skapat av Wine Culture Lab och inte av,
eller tillsammans med, Poddtoppen.
