What does it take to build a brand that endures in a culture addicted to optimization?
In this episode of Culture Commerce Wine, Polly Hammond sits down with Anant Sharma, Founder & CEO of Matter of Form, for a conversation about the one resource modern brands undervalue most: time.
Anant argues that “luxury” has collapsed into a search term, and that the future belongs to brands that slow down — brands that take time to understand people, to craft experiences, to design journeys that unfold with intention rather than optimise for the next click.
Together, we explore:
Why timelessness, not luxury, is the real mark of value
The choreography of brand experience and the sequence of touchpoints that create meaning
How positive friction deepens connection in a world obsessed with convenience
The role of craft, provenance, and process in an AI-driven landscape
Why curiosity and long-term thinking are essential for innovation
How heritage should be used as provocation, not nostalgia
What it means to build something “niche and globally lovable”
This is a thoughtful, wide-ranging conversation for anyone shaping brands in culture—especially those resisting the pressure to move faster, ship sooner, and optimise everything to death.
If time is the last true luxury, what does it look like to treat it as a strategy?
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