Eric sits down with Jennifer Bourn, graphic designer, business coach, and CMO of Motivation Code, and a marketing team of one herself, for a wide-ranging conversation about what's really working (and what isn't) in marketing right now. Jen gets real about the growing fatigue around social media, why more businesses are pulling back online and returning to offline tactics like networking and events, and how video and podcasts are becoming the new trust-builders. She also dives into the power of showing up with a real voice and perspective, why sharing your failures can actually win clients, and how she built smart systems (hello, 52 pre-scheduled emails!) to handle the stuff she hates so she can focus on what she loves. Whether you're stuck on what to post, struggling to stay consistent, or just tired of chasing algorithms, Jen's got the goods.
Links Mentioned in the show:
https://www.motivationcode.com
https://jenniferbourn.com/
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02:10 Social Media Fatigue
03:59 Offline Networking Returns
06:17 Channels And Partnerships
09:42 Blogging To Video Trust
2:53 SEO Tools And Audits
16:33 AI For Strategy Not Copy
19:03 Keyword Strategy Basics
21:00 What Is Motivation Code
25:28 Using Assessments At Work
29:54 Auditing And Systemizing Work
31:35 Evergreen Email System
33:11 Sanity Through Focus
36:14 Prompts And Live Edits
39:53 Solo Work And Teaching
41:46 Books And Speaking Doors
44:28 Podcast And Video Trust
46:12 Pancakes And Personal Posts
49:11 LinkedIn Mix That Sells
54:40 Opinions And Comment Strategy
01:00:23 Closing And Where To Find
