What happens when you're the strategy lead, the project director, the brand cop, and the air traffic controller all in one?
Monica Griffis, Director of Marketing and Communications at the California School Board Association, joins host Eric Grotenhuis to share how she stepped into a tough situation and built something she's proud of. Her team of about 10 people ran over 800 projects in a single year, sharing how she had to rebuild the foundation while keeping everything moving.
She gets honest about the systems she put in place, the pushback she navigated, and what it actually looks like to bring a team back from the brink.
If you've ever had to build the plane while flying it, this one's for you.
Links mentioned in the show:
https://www.linkedin.com/in/monicagriffis/
https://monicagriffis.com/
https://www.csba.org/
Project intake form:
https://www.marketingteamofone.net/freebies/project-intake-form/
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0:00 Introduction & Meet Monica Griffis
3:30 Inside the California School Board Association
12:00 Walking Into Chaos: Monica's First Days on the Job
15:45 Killing the Shiny Object Syndrome & Fixing Email Overload
20:00 Building Systems: Intake Forms, Timelines & Project Management
25:30 Policing the Brand & Getting Buy-In as the New Person
40:00 Tackling Legacy Tech & Serving Nearly 5,000 Trustees
52:45 Biggest Wins & the SOS for Student Achievement Campaign
1:03:00 Where to Find Monica & Wrap-Up
