"I can't afford it" is one of the most common reasons people give for not hiring a coach, joining a gym, or investing in their health.
Sometimes that's completely true. But sometimes what we really mean is, "I'm choosing to spend my money somewhere else."
Niki and Andrew talk about the relationship between money, time, value, and priorities—and why thinking of coaching as just another monthly expense can cause you to miss the bigger picture.
They also dig into the long-term cost of not investing in your strength, the difference between saying you value something and actually prioritizing it, and why being more honest about where your time and money go can lead to better decisions.
You don't have to hire a coach to start getting stronger. But if strength and health matter to you, it's worth asking whether "I can't afford it" is really the whole story.
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