In this week’s episode I am joined by Addison Labonte, the visionary founder of Sweet Addison’s. Addison combines creativity with a deep commitment to quality ingredients to craft elevated, better-for-you treats that don’t sacrifice flavour. With a passion for blending indulgence and health, Addison has crafted a product that offers both taste and wellness, creating a niche in the consumer packaged goods space.
We dive into Addison’s journey from content creator to business owner, discussing the key moments of growth and evolution that led her to launch Sweet Addison’s. It’s a perfect blend of inspiration, practicality, and real talk about what it takes to build a business that feels both authentic and profitable.
We explore: • How Addison turned a passion for baking into a thriving business • The unconventional "LinkedIn MBA" strategy that helped her gain valuable industry insights • Overcoming the fear of starting a business without prior experience in CPG • The importance of authenticity and connection in building a brand • Addison’s plans to expand Sweet Addison’s into national retail spaces
For anyone looking to build a business from the ground up or seeking inspiration on how to grow with intention, this episode is packed with valuable insight! Stay tuned for more activations, share this episode on Instagram and visit http://annalozano.com to continue building your most prosperous life!
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