Linda Biggs, co-founder and CEO of joni, joins the Prosperity Playground to share her inspiring journey of building Canada’s first plant-based, toxin-free period care brand. Linda is making period care accessible, sustainable, and effective for everyone. As a mother of two, she is deeply committed to creating a better world for the next generation through both her products and her approach to leadership.
We talk about challenges and breakthroughs of launching a product-based business, from crowdfunding and DTC strategy to retail expansion and IoT-enabled commercial solutions. Linda shares how her experiences as a consumer informed the brand, the lessons she’s learned along the way, and how she balances innovation, impact, and resilience in business.:
We explore:
• How identifying gaps as a natural consumer shaped the evolution of Joni’s products
• Strategic decisions in fundraising, crowdfunding, and navigating early-stage business challenges
• Building an inclusive and eco-conscious brand that resonates with customers and drives loyalty
• Innovating with the world’s first IoT-enabled period care dispenser
• Personal mindset shifts, leadership evolution, and the value of a mission-driven business
Tune in, get inspired, and discover how to turn vision into action while making a meaningful difference. Connect with Linda on Instagram, explore joni’s products at getjoni.com and keep following The Prosperity Playground for strategies, stories, and inspiration to elevate your business and purpose!
Connect with Linda:
Instagram: @makeher.co.& @get_joni
Website: getjoni.com
Founders Retreat January 18-23, 2027:
https://annalozano.com/pages/foundersretreat
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Instagram: @_AnnaLozano
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