In this episode of The Blume Edit, we're joined by Sarah Emilia for an honest conversation about life behind social media, confidence, beauty and everything in between.
Sarah opens up about building her online presence, navigating the pressures of being in the public eye, and how her relationship with beauty and self-care has evolved over time. We also dive into common misconceptions around aesthetic medicine, the importance of making informed decisions, and why confidence looks different for everyone.
Whether you've followed Sarah for years or you're discovering her for the first time, this episode is packed with authentic conversations, behind-the-scenes insights and plenty of laughs along the way.
If you enjoyed this episode, don't forget to like, subscribe and turn on notifications so you never miss a new episode of The Blume Edit.
HOSTED BY: Kia Jonasson, founder of Blume Aesthetics
Follow Blume: https://www.instagram.com/blumeaesthetics
Follow Sarah Emilia: https://www.instagram.com/sarahemiliaofficial
Sarah on TikTok: https://www.tiktok.com/@sarahemiliaofficial
(00:00) Intro: Welcome to The Blume Edit
(01:00) Who Sarah was before the fame
(02:31) Cutting hair in a garage before qualifying
(06:47) Falling in love with the hair industry
(07:49) When social media became more than photos
(11:00) The video that changed everything
(15:06) From no audience to a million followers
(19:17) The story behind the hair flip
(21:56) Getting recognised in public
(23:53) How the confidence and "Be Seen" message evolved
(29:07) Launching the Be Seen event
(31:46) Biggest mistakes salon owners make online
(35:56) Is talent alone enough anymore?
(36:44) What every hairdresser should post right now
(40:26) Where to find Sarah and closing thoughts
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This podcast is for educational and entertainment purposes only. Any discussion relating to cosmetic treatments is general in nature and is not intended as medical advice. Individual suitability for any treatment should always be assessed through a consultation with a qualified health practitioner.
