Tom's worst ever DJ set was one where he followed the "rules" most carefully.
His best was the one where he stopped trying.
And the difference relates to why many teams can do all the right exploratory work and still discover nothing useful.
In this one we wander through DJing for swing dancers as a sort of live complexity practice, and then we crowbar lessons from rooms full of dancers into the world of work, where people dance around strategic bets.
The high profile gig that went so wrong because Tom was trying so hard to get it right
"Find the pocket": how to tune into a room's tempo, and why Herräng's pocket ran twenty BPM faster than Bournemouth's
What changes when you stop treating your heuristics as a through line and start treating them as a fence
Exploration that isn't exploratory: doing all the "correct" discovery work but playing it way too safe
Why you can't rationalise your way into anything interesting, and why so much of business is pretending that's what you did
Whether a team can have a collective gut, or whether it needs something external to hand it weird options
Plus: the MAYA principle, survivorship bias, Alfred Nobel, and Britney
Please share your stories of rules well broken: tentacles@crownandreach.com
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