We ran our own method on ourselves, and it told us the word we'd built everything on was the wrong one. Four research calls in, the transcripts showed us that "positioning" probably isn't our positioning.
That's exactly what our method is for, and exactly what nobody loves experiencing when it works.
This one is part two of our series where we're dogfooding Pitch Provocations. Another walk, in the rain, with our three-month-old strapped on, plenty of detours and a little bit of chunder.
We talk through what the first four sessions are doing to our assumptions, what we're tearing up before the next round, and why the process works.
- Why the first few research calls are for tuning the instrument
- One finding that came up in every single interview: everyone knows what positioning means, and everyone assumes their colleagues don't
- Why nobody ever asks to be more adaptive – no matter how badly they need to
- What one participant said they actually really wanted, even while admitting it's not possible
- The meeting that repeats, where everybody furiously agrees a decision must be made and no decision ever sticks
- Alignment as a single line to march along, versus two lines with room to move in between (with a nod to JP Castlin)
- The epiphany turns up in the shower three days later, not on your planned schedule
Drop us a note at tentacles@crownandreach.com with your thoughts on how you'd sell us if you were us — and yes, if you give us something useful, there's an octopus drawing in it for you. (We know we know, still your beating hearts).
Find out more about us and our work at crownandreach.com
References
Brian David Hall — thought partner on shaping the provocations
J P Castlin, friend of Tentacles, and his alignment as a single line versus two boundaries https://strategyinpraxis.substack.com
The 4U process: Unpack, Undergo, Unfold Uncertainty — https://crownandreach.com/#resources
Vision chasm https://triggerstrategy.substack.com/p/tumbling-into-the-vision-chasm-part
Unpacking Pitch Provocations https://shows.acast.com/tentacles/episodes/68e3e847d17b81f346e7b927
Dogfooding Pitch Provocations, part 1 https://shows.acast.com/tentacles/episodes/6a914b54ae4f28333652ada4
The backcasting episode https://shows.acast.com/tentacles/episodes/6a7ae678616564bf00d5d5a5
Find out more about us and our work at crownandreach.com
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