CAREERYAP
Avsnitt

Ep. 37 - How To Get Started Growing Your Personal Brand On LinkedIn

Dela

If you've been wanting to post on LinkedIn for months now, but something keeps stopping you - this episode is for you.


This one's just me, sharing everything I learned growing my own following to 15k in about a year.


I'm breaking down why LinkedIn is THE platform to bet on right now, the limiting beliefs that kept me small for way too long, how to actually get started from zero (even while you're still in your 9-5), and the exact system I built to post consistently without it taking over my life.


If you've ever told yourself you'll start posting once you're more of an expert, or once you've got it all figured out - this episode is going to change that belief.


WE COVER:

  • Why LinkedIn is the single best platform to start on right now
  • The two limiting beliefs keeping you from posting
  • How to get over "cringe mountain" and be seen trying
  • The zero-to-one playbook: comments, topics, structure, cadence
  • Why you should build your brand before you have a business
  • The exact AI system I use to never run out of content


CHAPTERS:

  • 1:06 – Intro + welcome
  • 2:15 – Why LinkedIn is the platform to win on (the 1% stat)
  • 6:30 – The two limiting beliefs that held me back
  • 12:40 – Cringe mountain: the fear of being seen trying
  • 20:15 – Zero to one: how to actually get started
  • 30:50 – Cadence + finding your "expanders"
  • 37:20 – Build your brand while you're still employed
  • 42:00 – My exact AI content system
  • 49:30 – Start posting: your one takeaway


MY LINKS:


EPISODE LINKS:

Podden och tillhörande omslagsbild på den här sidan tillhör Ellie de Wit. Innehållet i podden är skapat av Ellie de Wit och inte av, eller tillsammans med, Poddtoppen.