Yoghurt disruptor Kiki Couchman joins us to share how she build Sourmilk, a gut-healthy Greek yogurt start-up she left a 5-years private equity career to build.
If there's a thing you keep daydreaming about building but you're in a 9-5 and you don’t know where to start… this episode is for you.
Kiki shares the real 0 to 1: building an audience before you have a product, quitting your job without burning bridges, living off savings, and why you build for your first 10 customers instead of your first 1,000.
If you've ever told yourself you'll start once you've got the perfect plan - this episode is going to change your mind.
WE COVER
How to stop overengineering your career and follow what's right, right now
How to build an audience before your product even exists
How to quit a job you love without burning the bridge
How to build for your first 10 customers, not your first 1,000
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