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Ep 35 - The real 0 → 1 - with yogurt disruptor Kiki (Sourmilk founder)

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Yoghurt disruptor Kiki Couchman joins us to share how she build Sourmilk, a gut-healthy Greek yogurt start-up she left a 5-years private equity career to build.


If there's a thing you keep daydreaming about building but you're in a 9-5 and you don’t know where to start… this episode is for you.


Kiki shares the real 0 to 1: building an audience before you have a product, quitting your job without burning bridges, living off savings, and why you build for your first 10 customers instead of your first 1,000.


If you've ever told yourself you'll start once you've got the perfect plan - this episode is going to change your mind.


WE COVER

  • How to stop overengineering your career and follow what's right, right now
  • How to build an audience before your product even exists
  • How to quit a job you love without burning the bridge
  • How to build for your first 10 customers, not your first 1,000
  • How to let your product define your marketing


CHAPTERS

1:06 – Intro + welcome

3:36 – From Stanford to private equity to yogurt

8:59 – Building an audience before a product

11:39 – Quitting the job she loved

16:34 – Living off savings for two years

18:14 – Build for your first 10 customers

32:34 – The cease-and-desist name change

39:00 – Her best advice ever


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