We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead of stressful. • defining cost of goods sold for candles including materials and packaging • accounting for supply order shipping fees handling fees and tariffs • using software to track COGS pricing and inventory • avoiding random 2x 3x 4x pricing without customer data • choosing one ideal customer and pricing for that buyer • researching boutique price bands to set a realistic target • working backward to reduce costs while keeping perceived value • planning for overhead like markets payroll rent design and marketing • understanding keystone wholesale pricing at 50% of retail • deciding whether direct to consumer or wholesale fits the margins • using markets to test pricing fit versus customer fit Check out makersmanager.com to learn more. If I can help you with anything when it comes to your pricing, just leave a comment below.
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