Your top of funnel marketing is not the only way to grow your membership. In this episode, I break down the three ways your community should actually be growing itself: acquisition, engagement, and ascension. I share how to bring new people in through people, not just marketing systems, using referrals, guest invitations, and shareable moments. I get into why participation drives more participation, how an events feedback loop turns member input into programming they cannot wait to register for, and why member results are one of your best growth drivers. Then I cover ascension: designing milestones and higher level experiences that grow customer lifetime value, including how our client Breakthrough Academy supports contractors through different levels as their businesses grow. If your membership is not growing organically, you are likely missing one of these three. Listen in to find out which one.

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