Systems Over Signs: How James Ferrell is Engineering Out Workplace Hazards

I recently spoke with James Ferrell about Safety Leadership and Perdue Farms Risk Management strategies. We talked about his transition from flying the V-22 Osprey in the Air Force to leading safety for twenty thousand people. James explained why traditional safety campaigns often fail to change behavior. I found his focus on fixing systems rather than blaming people very insightful. We explored how high quality and safe operations are connected. It was a great conversation about building a culture that truly values every associate.