Optimization and AI have become the basis of competitiveness, in a setting that demands deciding for profitability, emissions, safety, and efficiency at once. Generative AI has democratized access to once-specialized models, but also opened the door to "shadow AI" — informal use of tools outside official systems, with no traceability.
The key lesson is to start with value, not technology: AI generates alternatives, but optimization chooses the best decision under real-world constraints. In an industry marked by strategic data, physical risk, and geopolitical exposure, trust must be built by design. Well applied, governance doesn´t slow innovation — it´s what earns the confidence to lead the energy transition.
Guests:
Daniel Lazaro, Market Unit Lead for Data&AI in Latin America, Accenture.
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