What does it take to turn an 800-square-foot chiropractic office in a gym basement into a 5,000-square-foot practice with four associates and 600 Google reviews?
For Dr. Jason Ingham, the answer wasn't just getting more patients. It was building a team, creating a five-star patient experience, and developing a business that someone else would eventually want to buy. After 26 years in chiropractic, he's preparing to sell his practice to an associate who's been with him for a decade—and sharing the systems that made it possible.
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Dr. Jason Ingham started his practice in Lincoln Park, Chicago, with roughly $10,000, an 800-square-foot space inside Bally Total Fitness, and a creative marketing strategy: teaching spin classes while wearing a chiropractic T-shirt. He became profitable in his first month and eventually built a practice that surpassed seven figures.
In this episode, Jason explains why he chose to build a culture around mentoring associates rather than treating them as replaceable employees, how his longest-serving associate became the future buyer of his practice, and why some doctors are willing to accept less money to work in his environment. He also breaks down his concierge-style patient experience, including eliminating the traditional front desk, moving phone responsibilities away from the entrance, creating scripts for common patient questions, and conducting mystery calls to evaluate the team's performance. Jason shares how his staff walks through the entire new-patient journey twice a year, why hiring for work ethic and cultural fit matters, and how he built a practice that can operate without requiring him to manage every interaction.
If you're a chiropractor looking to scale beyond yourself, attract and retain great associates, improve your patient experience, or eventually sell your practice instead of simply closing its doors, this episode offers practical lessons on building a business that's valuable to patients, employees, and future owners.
TIMESTAMPS:
00:00 Intro
00:48 Why He Chose Chiropractic
03:44 From Gym Basement to Growth
10:56 Building Associates Culture
15:14 Hiring and Fit Interviews
18:24 Mentoring and Intern Pipeline
27:25 Systems to Run Without You
30:26 New Patient Experience Training
32:32 No Front Desk Phones
33:40 Wowing Every Patient
34:36 Mystery Shopping Your Practice
36:34 Call Center Booking System
40:19 Marketing That Still Works
41:59 Review Engine and Standards
44:59 Shock and Awe Details
48:51 Retention Through Community
51:32 Social Media and Local Events
55:25 Coaching and Management Groups
57:45 Final Wrap and Contact
CONNECT WITH DR. JASON INGHAM:
Website: https://chiropracticsportscare.com/dr-ingham/
LinkedIn: https://www.linkedin.com/in/jason-ingham-64735b2
PRO TIP:
Audit your practice from the perspective of a first-time patient. Jason brings his team through the entire arrival, check-in, and care experience twice a year, documenting everything that could be improved. Start by examining your front desk: is your team focused on welcoming patients, or are they distracted by phone calls and administrative tasks? Small improvements in hospitality and communication can create a noticeably better experience.
ABOUT CHIROX MARKETING:
We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/
