What happens when you're seeing hundreds of patients every week but still don't have money left in the bank?
Dr. Chris Quigley built a high-volume chiropractic practice to roughly 600 visits per week, but low fees and rising overhead eventually exposed a major problem: volume doesn't automatically equal profit. After 36 years in practice, Chris has rebuilt the model around stronger margins, better systems, a great team, and numbers that tell him where the practice is headed before the results hit the P&L.
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Dr. Chris Quigley opened his Boston practice in 1990 and spent his early years following a low-fee, high-volume model. He reached roughly 300 weekly visits on his own and later grew the practice to around 500–600 visits per week, at one point handling 500 visits from just 600 square feet. But when associates were added, the margins stopped making sense, forcing Chris to rethink the economics and evolve toward a medium-to-high-fee model.
He also breaks down his five key weekly metrics, including appointments scheduled over the next 7 and 30 days, which he uses as forward-looking indicators instead of waiting for last week's numbers to tell him something went wrong. Chris also shares how his decompression program jumped from roughly 80 to 160 visits in four months, why the practice averages around 50 new patients per month with roughly 75% case acceptance, how associates participate in community outreach, and the hiring red flag he ignored before making what he calls the worst hire of his career.If you're a chiropractor generating plenty of activity but questioning your margins, struggling to build a reliable team, or looking for better ways to predict growth instead of simply reviewing what already happened, this episode offers lessons from more than three decades of running and evolving a practice.
TIMESTAMPS:
00:00 Intro
01:06 Beacon Hill Then And Now
01:39 Low Fee High Volume Trap
03:40 Overhead And Pricing Reality
04:21 Care Plans And Package Pricing
05:45 Charging For Better Outcomes
06:37 Case Study Avoiding Surgery
08:08 Building A Great Team
09:21 Running On EOS Traction
12:26 Office Book Club Culture
13:33 Membership And Maintenance Plans
15:19 Recruiting And Retention Tactics
18:20 Systems For Clinical Excellence
21:30 Close For Chiro Day One
22:39 Finding The Life Effect
24:57 New Patient Growth Numbers
25:34 Close Rate Pricing Check
25:51 New Patient Sources Breakdown
26:25 Digital Marketing Unknowns
27:22 April Surge Then Slump
28:31 Boston Market Underserved
30:43 Time Constraints On Marketing
31:29 Associates Outreach Events
32:21 Recruiting And Retaining Associates
35:56 Hiring Funnel And Preceptorships
37:04 Worst Hire Red Flags
39:20 Rapid Fire KPIs Forecasting
42:23 Boston Favorites Commute Story
45:02 Rules To Live By Wrap Up
46:04 Book Plug And Where To Find Him
CONNECT WITH DR. CHRIS QUIGLEY:
Website: SpinemedbostonDr. Chris Quigley at Boston Spine and Disc Center in Boston, Massachusetts.
LinkedIn: Linkedinlinkedin.com/in/dr-chris-quigley-ba0697
PRO TIP:
Don't only track backward-looking numbers like last week's collections. Chris tracks appointments already scheduled for the next 7 days and next 30 days because they give him an early indication of where the practice is heading. If those numbers start dropping, he can investigate new-patient flow, case acceptance, or scheduling problems and take action before they show up in revenue.
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