Bart and Raphaël sit down with Gilles Praet, co-founder of Belgian startup Visiblie, to talk about getting brands recommended by ChatGPT, Claude and other AI search tools. Gilles explains why the company moved from selling dashboards to doing the work, and what generative engine optimization (GEO) involves beyond publishing more blog posts. We dig into Reddit’s influence on AI answers, the challenge of proving returns, and why personal relationships still matter in an AI business. We also cover fundraising through convertible loans and the choice between growing in Europe and heading to the US.


🙋 Guest: Gilles Praet, co-founder of Visiblie

📩 Connect on LinkedIn: https://be.linkedin.com/in/gillespraet

🌐 Website: https://www.visiblie.com/


00:00 Meet Gilles Praet: from audit to entrepreneurship

03:10 Starting Visiblie + the shift to AI search

07:11 From dashboards to delivering results

14:10 How GEO works: audits, content + authority

17:37 Reddit, YouTube + the race for AI visibility

27:47 Fundraising with convertible loans

32:03 Pricing, sales + proving the return

42:31 Europe first, or straight to the US?

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