Non-alcoholic wine is one of the fastest-growing categories in food & drink, but it’s also one of the most misunderstood.

In this episode of Fuelling Foodies, Kate sits down with Fiona & Alex, founders of Vino Zero, to unpack what’s really happening inside the non-alc wine space, from quality and consumer scepticism to explosive category growth and bold founder decisions.

From landing their first four pallets to supplying major hospitality venues and high-profile events, this is the inside story of building credibility in a rapidly evolving market.

Here’s what we cover:

  1. The real reason non-alcoholic wine is booming (and why it’s not a fad)
  2. Taste, trust & winning over sceptical consumers
  3. The quality shift: what changed?
  4. Building a multi-channel business across wholesale, trade & e-commerce.
  5. Founder lessons: fast decisions, long-distance partnership & scaling in a new category
  6. Our hot take: Will non-alcoholic outperform traditional alcohol in 2026?


If you’re building in a fast-growth category, navigating consumer behaviour shifts, or watching the rise of the sober-curious movement… this episode is essential listening.

LINKS & RESOURCES:

  1. Follow @vinozerouk and explore their non-alcoholic wines.
  2. Join the Food Marketing Club for just £57/month - your monthly hub for digital marketing strategies, templates, and support
  3. Want tailored strategy support? Book a Strategy Call with Kate
  4. Follow @kwmarketinguk for food & drink marketing insights, email tips & digital strategy


If you enjoyed this episode, subscribe, leave a review, and share it with a founder who’s planning a product launch this year 🔥

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