Most premium drinks brands don’t fail because of the product… they fail because they can’t stand out.
And in a category like gin, where every bottle looks beautiful on the shelf, that’s a serious challenge.
In Episode 22 of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Howard Davies, Co-Founder of Salcombe Gin, to unpack how the brand became one of the UK’s most recognisable premium coastal spirits brands.
From market positioning and storytelling to loyalty, experiences and luxury branding, this episode explores what it actually takes to build a premium drinks brand people remember, emotionally connect with, and buy into long term.
Because premium brands don’t just sell products. They sell a world people want to be part of.
Here’s what we cover:
How Salcombe Gin was built from a shared love of sailing, spirits and the Devon coast
The importance of storytelling in saturated categories
How packaging, design and detail shape perception
Why emotional connection drives long-term loyalty
Creating a lifestyle brand instead of just selling a product
Scaling without diluting brand identity
Partnerships, collaborations and experiential marketing
The future of the premium gin category
This episode is especially valuable for premium food & drink brands looking to stand out in crowded markets, strengthen brand positioning, and create deeper customer loyalty.
If you’re building a premium brand, this episode will change the way you think about storytelling, experience and growth.
Follow @kwmarketinguk for food & drink marketing insights, email tips & digital strategy
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