In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.
Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.
So this week, we cover:
Why profit ≠ cash, and how profitable businesses still run out of money
Why cash flow is the most important metric to understand as a founder
How to think about managing cash flow day-to-day (not just at tax time)
Practical measures to safeguard your cash flow as your business grows
A simple walk-through of the key line items in a cash flow statement — and what they actually tell you
If you have any questions about cash slide into our DMs. We want to keep this conversation going! Find us on the So Invested Instagram & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).
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