It All Starts With Storytelling with Celine Roux Head of Fragrance at Jo Malone London

Have you ever wondered who is behind all of the fragrances at one of the UK's biggest fragrance brands? Well in the case of Jo Malone London, the answer is Celine Roux. Starting out in product development for makeup at brands like Dior and Estée Lauder, Celine has found a home at the eccentrically British brand Jo Malone London, heading up their fragrance development. In this episode we talk about her career, where her ideas come from, and how she partners with some of the best perfumers in the world to create rich, evocative scents that tell quintessentially British stories.

You can find out more about Jo Malone London on the brand's website: https://www.jomalone.co.uk/

Follow Jo Malone London on instagram: https://www.instagram.com/jomalonelondon/

Scent's Sniffed: Jo Malone London Wood Sage & Sea Salt; Jo Malone London Sea Salt & Bergamot

Celine's emotional connection scent is orange flower.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

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