Abu Lahya is a Muslim entrepreneur specialising in influencer marketing agencies. He spent 3 years failing in business before making his first $100K.
Today, after building a multi-6-figure marketing agency, he runs one of the biggest business mentorship programs in the Muslim space - with over 40,000 applications and students who've changed their lives, quit their jobs, and made hijrah.
In this episode, he breaks down the exact roadmap from broke to your first $100K, why your relationship with Allah determines your success in business, and how dua became the foundation of everything he built.
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Join Abu Lahya's mentorship:
https://application.imaccelerator.com/sohaib
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Follow Abu Lahya:
https://www.youtube.com/@AbuLayha
https://www.instagram.com/abu_lahya1/
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0:00 Introduction
2:07 The art of sales & never taking no for an answer
3:25 The origin story: rejection and failed businesses
4:39 Why beginners should start with service-based businesses
8:40 Zero to one: the $100 course that changed everything
10:12 Why Muslims avoid business
13:17 Why most people quit and fail
15:36 How the influencer marketing agency model works
16:54 Finding influencers & how to price deals
19:47 The outreach strategy & how to stand out
24:39 Is your niche saturated, or is it a skill issue?
30:06 This sounds too good to be true?
33:05 "I was crying how broke I was, making dua"
35:01 Fix your relationship with Allah before your business
40:08 "Using Islam to sell your course"
44:31 Meeting Alex Hormozi
49:51 The roadmap for starting.
53:51 Abu Lahya's legacy
