The old story of work is gone. Work hard, be loyal, get rewarded, retire to a beach someday. That shared story no longer exists. So what story is your team telling instead?

In this episode of KPI Fireside, host Keith Norris sits down with Jonathan David Lewis, president of McKee Wallwork, a brand strategy firm, Forbes contributor, and author of The Rebuilders: Daily Foundations for the Leaders We Need. Jonathan led a national psychographic study of over 3,000 workforce participants to understand how people think about work today, and what he found should change how every leader thinks about hiring, culture, and what it actually means to lead.

🔻 Why the shared story of work has fragmented and what that means for every person you hire

🔻 How 56% of today's workforce describing themselves as struggling or suffering should change how you lead

🔻 Why your most important job as a leader is not strategy or execution but telling the right story

🔻 Why laddering up the purpose of work is the difference between people who show up and people who are all in

🔻 Why you cannot take the same things for granted from this workforce that you could from the last one

🔻 How the idea at the center of your culture determines everything and most leaders have never named it

📚 The Rebuilders by Jonathan David Lewis: https://www.mckeewallwork.com/book-review/the-rebuilders-daily-foundations-for-the-leaders-we-need/

🔗 Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanlewis11/

🌐 Learn more about McKee Wallwork: https://www.mckeewallwork.com/

🔗 Learn more about KPI Fire: https://www.kpifire.com/

🎙 Hosted by Keith Norris: https://www.linkedin.com/in/keithnorris/

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