A big week at The Good Builder. Az runs through three announcements and three headlines moving the residential building industry right now.
The announcements first.
The Milwaukee Tools Winter Sucks campaign kicks off, with [20] pieces of heated gear going out over four weeks. Tell TGB why winter sucks and you go in the running. It is a game of skill, so get creative.
Pulse opens to a small group of builders. It is a customer experience program that surveys your build clients at key stages, then hands the data back to you. Because most of what goes wrong between a builder and a client is not the build. The slab is fine. The frame is fine. What breaks is the experience around it, and the communication sitting behind it.
And a new State of Australian Land report is close. It maps where land is being released across two states, how supply and pricing are actually moving, and where builders should be looking over the coming years. A lookback across six years, built so you can forecast off it.
Then the headlines.
Dreamworld's master plan on the northern Gold Coast has been approved by the state. It covers 55 hectares, four precincts, and staging across roughly a decade. The theme park keeps running and gets room to grow, alongside a big slab of housing, apartments and mixed use.
Victoria has started teaching the country's first prefab installation qualification, a Certificate III at Melbourne Polytechnic. Good news on the face of it, with a catch sitting in the paperwork.
Google has quietly started tracking social profiles inside Search Console. A signal of how much of the customer journey now runs through Instagram, reels and reviews, not just your website.
Plus a look ahead to next week's guest from Brett's Timber and Hardware.
Links:
Milwaulkee Giveaway: https://milwaulkee.thegoodbuilder.com.au/win
The New Home Electrical Specialist: https://www.tnhes.com.au/
The Pulse: https://australianbuildingresearch.com.au/the-pulse-cep
