Julie Coker, President and CEO of New York City Tourism and Conventions, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss leadership, luxury, and the evolving definition of value in one of the world’s most dynamic destinations.
Key topics include:
How NYC Tourism is expanding the definition of high-end travel across all five boroughs, blending culture, cuisine, and community into deeply personal experiences.
Why international visitors represent just 20% of arrivals but nearly 50% of visitor spend, and how New York continues to always deliver.
The balance between innovation and authenticity with the incorporation of AI-informed insights and the enduring power of travel advisors.
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