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In this episode, DJ2FOUR7 addresses a noticeable trend among DJs and event professionals over recent weeks: a sudden slowdown in social media posting. Diving candidly into the root cause, procrastination, he explores why maintaining visual presence online is critical for securing bookings for future years.
KEY TAKEAWAYS
Never Sleep on TikTok: Unlike Instagram, where content reach typically drops after a few weeks, TikTok’s algorithm frequently serves older videos (even from a year or two prior) to prospective clients who are ready to book.
Leverage Viral Story Trends Strategically: When jumping on a viral Instagram Story trend (1M+ views), post 1–2 of your best promotional or DJing videos to your story before posting the trend. The influx of new viewers drawn in by the trend will view your marketing videos first.
Ask Inquiries How They Found You: Always ask clients directly during consultation calls how they discovered your business. The piece of content that actually triggered their inquiry is often different from what you assumed was performing best.
Prioritize Google Reviews for Free Organic Growth: Collecting Google reviews consistently signals to local search algorithms that your business is active and credible, delivering free local leads.
Post for Future Years: A busy current season can make posting feel unnecessary, but maintaining continuous visibility is what fills calendars 2–3 years in advance.
BEST MOMENTS
"It's possible for one video to book you out for 12 months."
"Don't knock the numbers. If you're getting 25 views, you got 25 people watching your story all the time—give them stuff to watch!"
"The things that you think people are booking you for are attracting them to your page... but the thing that's actually making them inquire sometimes isn't that video."
"Procrastination is something I've been battling with for years... if I don't like it and I don't want to do it, I'm more likely to procrastinate."
"Don't just upload the trend... use it by putting your other things first so they get the extra traction."
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
