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In this episode of the Mobile DJ Mastery podcast, the host welcomes Jimmy Lee from Devoted Events to discuss how he successfully operates a multi-op DJ business and approaches the industry differently. Jimmy shares his journey from starting as a 13-year-old DJ to managing a large team and performing 170 gigs in a single year.
KEY TAKEAWAYS
Pricing should always be based on your experience, presentation, and the overall service provided rather than the specific equipment you use.
Instead of viewing other DJs as competition, focus entirely on self-improvement and striving to be better than you were yesterday.
When purchasing new gear, clearly distinguish whether it is a strategic business purchase meant to bring a return on investment or an ego purchase just for fun.
Offering a flat-rate "Ultimate Package" where clients can freely choose 10 items simplifies the booking process and secures more revenue.
When looking at what other businesses do, DJs should take inspiration to elevate their own services rather than directly imitating or copying their peers.
BEST MOMENTS
"We want the reviews based on the service so we need to price according to the service not according to the equipment."
"When you go up in an elevator what do you do when you know someone's waiting you send it back down... to lift somebody else up."
"I wanted to move away from bronze, silver, and gold because to me that's sandwich, sandwich, crisps... that's the worst packaging names ever."
"There is no cog be it the venue the photographer the videographer the cake the dress the dj there is no cog that's more important than any other."
"I've always differentiated it as a business purchase versus an ego purchase."
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
